100% pure vegetarian Premium quality · Indian traditional foods રોજ કંઈક સારું
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About CDS

A Valsad story, every day.

CDS is where Charliee meets its neighbours: a day-to-day store built around a live counter, a sweets counter and shelves of the snacks Valsad grew up on.

Our story Franchise
Our story

From a Valsad kitchen to your corner.

Charliee started in Valsad in 1992, making chikki, namkeen and traditional sweets the slow, careful way. Over three decades those packs reached 35+ countries.

CDS brings it all home. It's a store where you can watch your pani puri being made, pick khakhra by the gram, order a birthday cake and still pick up milk on the way out. Everything is vegetarian, and the live counter is cooked without onion, garlic or potato, so the whole family can eat from one menu.

Founder story and store history to be supplied by CDS

What CDS stands for

Three letters, one promise.

C

Charliee

The Valsad sweets and snacks brand behind it all, making chikki, namkeen and mithai since 1992.

D

Day to Day

Not a special-occasion shop. The place you stop at every day, for the snack, the staples and the sweet.

S

Stores

Real neighbourhood stores with a live counter, open shelves and people who know your order.

Pure vegetarian

Every shelf, every counter.

Everything in one stop

Sweets, snacks, fresh food and groceries together.

Honest by the gram

Loose by weight, so you buy what you need.

Made for families

A menu everyone at the table can eat.

How it grew

Three decades, one recipe book.

  1. 1992

    Charliee begins in Valsad

    Traditional Indian sweets and snacks, made the same careful way ever since.

  2. Today

    On shelves in 35+ countries

    Charliee chikki, namkeen, khakhra and rusk travel the world.

  3. Year TBC

    The first CDS store opens

    Charliee opens its own day-to-day store with a live counter in Valsad.

  4. Year TBC

    A second CDS store

    The format grows to a second location.

  5. Next

    CDS franchise

    Bringing the format to new neighbourhoods with local partners.

1992Charliee founded
35+Countries with Charliee on shelves
2CDS stores
13Product aisles
46Live-counter items
Franchise

Open a CDS in your neighbourhood.

The model is simple. You run the store. We bring the brand, the Charliee range, the live-counter playbook and the support to open well. Every CDS looks, tastes and feels the same, wherever it is.

What you get Draft · CDS to confirm

The Charliee supply

Direct access to the full Charliee range and the CDS assortment.

A proven store design

Layout, fixtures, signage and the live-counter setup.

Training

Kitchen recipes, the no-onion-garlic-potato process, and store operations.

Brand & launch support

Opening marketing, social media and delivery-app listings.

What we look for in a partner Draft

  • A high-footfall location: a busy market, residential hub or highway stop
  • Hands-on owners who will run the store day to day
  • Respect for the pure-vegetarian kitchen pledge, with no exceptions
  • Retail or food-service experience is a plus, not a must

What stays fixed Draft

  • The CDS name, logo and colours
  • Pure-vegetarian everything
  • No onion, no garlic, no potato at the live counter
  • The Charliee range on the shelf
  • Food-safety and FSSAI standards
  • Live-counter recipes
InvestmentShared on enquiry
Store sizeShared on enquiry
FormatStore + live counter

Let's talk about your store.

Tell us your city, location and timeline. The franchise team will reply with the full partner pack.

Send a franchise enquiry
Chat with CDS